Telecom provider Ooredoo has rolled out a festive online campaign inviting the public to celebrate Ramadan with a splash of red and green. Titled “Ooredoo Karaa Moments,” the initiative encourages social media users to share creative posts inspired by watermelon, known locally as karaa.
In the Maldives, watermelon is more than just a refreshing fruit. During Ramadan, it is a familiar sight on iftar tables across the country. Sweet, cooling, and easy to share, it has become a simple symbol of togetherness during the holy month.
How to Join the #OoredooKaraaMoments Challenge
Taking part in the challenge is straightforward. Participants need to post photos or videos on social media using the hashtag #OoredooKaraaMoments. The theme centers around watermelon, but creativity is key.
Posts can feature anything from watermelon-themed phone cases to snapshots of friends enjoying a slice at iftar. Even screenshots from Ooredoo’s interactive “Karaa Felhun” game, which translates to “Slice a Watermelon,” are welcome. In short, if it celebrates the spirit of karaa, it counts.
Is it a carefully styled photo shoot or a spontaneous moment at home? Either works. The idea is to capture joyful, relatable experiences that reflect the Ramadan mood.
Weekly Prizes Up for Grabs
To add excitement, Ooredoo is offering weekly rewards throughout the campaign. Each week, one lucky participant will receive a special gift pack sponsored by Sosun Fihaara.
The campaign will run until the end of Ramadan, giving users several opportunities to participate and win. With weekly draws, the anticipation continues throughout the month.
Strengthening Digital Community Bonds
According to Ooredoo, the goal of the “Karaa Moments” campaign goes beyond prizes. The company says the initiative is designed to bring communities closer together through digital engagement.
Ramadan is often described as a time of reflection, gratitude, and unity. In a world where much of our interaction happens online, campaigns like this aim to blend tradition with technology. By encouraging people to share their small, happy moments, Ooredoo hopes to create a virtual space filled with positivity.
At its heart, the challenge is simple. It invites Maldivians to celebrate a familiar Ramadan favorite while connecting with friends, family, and the wider community through social media.
As the days of fasting unfold, watermelon slices will continue to appear on dinner tables. This year, they may also find a place on Instagram feeds and Facebook timelines across the country.
